Black Friday trends 2019: On-the-go and cross-border

With the growing opportunities to shop on-the-go wherever you are, the way consumers make their Black Friday purchases throughout Europe is shifting. In order not to miss a Black Friday deal, we often buy online and offline more or less simultaneously. Multi (channel) shopping is therefore the new trend during Black Friday. This is the

Cashback trends & tips for Black Friday 2018

As a shopping event, Black Friday has become enormously popular in many countries all over the world in recent years. This trend is expected to continue in the years to come. This development is clearly reflected on the cashback shopping platforms of OrangeBuddies Media. Last year, OrangeBuddies saw a 50% increase in the number of