Black Friday 2020: Tips to boost your sales

This year, OrangeBuddies again conducted research into consumer expectations for Black Friday. Given the COVID-19 pandemic, an important question was whether this will have an effect on the largest annual online shopping event. And how can retailers best deal with this? The research shows that consumers expect Black Friday 2020 to be at least as

Black Friday 2018: Expectations and Consumer Spending Intentions

This year’s Black Friday event, a shopping extravaganza that is growing in scale and scope globally every year, is set to kick off this week. It’s the ultimate opportunity for retailers to triple their sales. But do you know what consumers expect, what they are interested in and what they intend to buy on Black

Cashback increasingly important in online Christmas shopping

Online Christmas shopping is tremendously popular with OrangeBuddies Media’s cashback members. Around 80% is doing some Christmas shopping online in December 2016, with average purchases of €150 per member. These results come from an extensive study of online Christmas shopping amongst 20,000 cashback shoppers in 16 countries. What stands out is the particular role cashback