Black Friday 2018: Expectations and Consumer Spending Intentions

This year’s Black Friday event, a shopping extravaganza that is growing in scale and scope globally every year, is set to kick off this week. It’s the ultimate opportunity for retailers to triple their sales. But do you know what consumers expect, what they are interested in and what they intend to buy on Black

Cashback increasingly important in online Christmas shopping

Online Christmas shopping is tremendously popular with OrangeBuddies Media’s cashback members. Around 80% is doing some Christmas shopping online in December 2016, with average purchases of €150 per member. These results come from an extensive study of online Christmas shopping amongst 20,000 cashback shoppers in 16 countries. What stands out is the particular role cashback