Cashback 2015: Effectiviteit, trends en ontwikkelingen

Saving for Air Miles, sticking trading stamps from the supermarket, local storekeepers’ point systems… all of these are loyalty programs aimed at the consumer who is (mainly) offline. An online counterpart of the time-honoured ‘saving for discount’ is ‘ cashback.’ A more economical way for the consumer to shop online; the ultimate way for advertisers

Reach the right audience: Men vs. women

The fact that men and women differ in their online behaviour is probably no surprise. We can make a clear distinction between men and women offline. But how do men and women behave in the online world? With the growing Internet usage, an increasing amount of statistical data is popping up, providing insight in online