2020 Global Cashback Industry Report

A brand new edition of the Global Cashback Industry Report was recently published, with interesting insights into the estimated $108 billion global cashback industry worldwide. The report has analyzed global leaders in 10 geographic markets. OrangeBuddies Media is the largest cashback market leader in Europe with more than 8 million members in 13 countries. The

Black Friday cashback 2019: Higher spendings & mobile first

Black Friday was again a great success among the cashback shoppers of the OrangeBuddies Media concepts. Clear growth figures can be seen throughout Europe. It is striking that more was spent per purchase this year and the number of mobile purchases has risen sharply. Total order value increases by 38% The growth in online purchases

Black Friday trends 2019: On-the-go and cross-border

With the growing opportunities to shop on-the-go wherever you are, the way consumers make their Black Friday purchases throughout Europe is shifting. In order not to miss a Black Friday deal, we often buy online and offline more or less simultaneously. Multi (channel) shopping is therefore the new trend during Black Friday. This is the

Meet OrangeBuddies @OMRockstars 2019

On May 7 & 8 2019 the digital marketing festival Online Marketing Rockstars takes place in Hamburg and OrangeBuddies Media will be there. At the OMR Festival both established marketing pros as well as up-and-coming players can network, learn about the latest industry topics and find inspiration for their business. The OMR Festival is a

Meet OrangeBuddies @AWasia 2018

On December 5-6 the Affiliate World Asia 2018 takes place in Bangkok and OrangeBuddies will be there. This meeting place for top digital marketers and ecommerce entrepreneurs within the field of affiliate marketing, is the place to be if you want to expand your business and meet new potential partners. On the Affiliate World Asia

Partner Relevant Rewarding launches Black Friday platform Burger King

Especially for Black Friday, Burger King has launched the Whopper-shopper cashback platform. The platform has been developed by Relevant Rewarding, partner of OrangeBuddies Media. Via the Burger King cashback website, consumers save for free Whopper vouchers. This temporary Black Friday campaign from Burger King is aimed at the American market. On the Whopper-shopper website, American

Black Friday 2018: Expectations and Consumer Spending Intentions

This year’s Black Friday event, a shopping extravaganza that is growing in scale and scope globally every year, is set to kick off this week. It’s the ultimate opportunity for retailers to triple their sales. But do you know what consumers expect, what they are interested in and what they intend to buy on Black

Meet OrangeBuddies @AffiliateConference 2018

On 8 November 2018 the annual Affiliate Conference will take place in Munich and OrangeBuddies Media will be present. This yearly event brings together affiliates, networks, advertisers and Online Marketing managers. Current themes and trends in the affiliate branch are brought to the attention. The Affiliate conference in Munich is the place to get in
Building and maintaining profitable relationships at PerformanceIN Live in London on 15-16 October 2018. That is why OrangeBuddies attends PI Live every year. This global event for affiliate & performance marketing is the hotspot to get in touch with potential partners worldwide and to follow trending developments in the market. A must if you want

Cashback trends & tips for Black Friday 2018

As a shopping event, Black Friday has become enormously popular in many countries all over the world in recent years. This trend is expected to continue in the years to come. This development is clearly reflected on the cashback shopping platforms of OrangeBuddies Media. Last year, OrangeBuddies saw a 50% increase in the number of

Meet us @Affiliate World Europe 2018 in Barcelona

On July 18-20 the newest edition of Affiliate World Europe takes place in Barcelona, Spain. This conference is a gathering of superaffiliates, which OrangeBuddies does not want to miss. Are you attending too? Let’s meet! With our extensive reach, OrangeBuddies is always seeking for opportunities to meet other global partners. The Affiliate World Europe conferences

OrangeBuddies and our commitment to GDPR

Starting from today the new EU General Data Protection Regulation (GDPR) replaces the 1995 EU Data Protection Directive and is the most significant piece of European privacy legislation in the last twenty years. OrangeBuddies has always protected the privacy of their members but the implementation of the new GDPR regulations was a good time to

OrangeBuddies: looking back & the challenges for 2018

What will happen in the area of cashback in 2018 and what are the plans of OrangeBuddies for this year? What are the new trends in online (cashback) shopping and where are the biggest challenges for players in the market? Like every year, OrangeBuddies Media looks back on its most important developments last year and

Meet OrangeBuddies at Webwinkel Vakdagen in Utrecht

On January 24 & 25 the Webwinkel Vakdagen take place in the Jaarbeurs in Utrecht (The Netherlands). The place to be for the leading companies in digital commerce. With inspiring presentations by key speakers and more than 11,000 experts working within the e-commerce field, a visit to this event will ensure to broaden and gain

Interview AWIN: Black Friday insights and plans 2017

As Black Friday 2017 is almost there, both advertisers, publishers and affiliate networks are organizing their promotions for this event. Affiliate network AWIN (formerly known as Zanox) has interviewed OrangeBuddies’ CEO Sabrine Boogers about the insights and plans regarding Black Friday 2017, which is expected to grow further and further coming years worldwide. » Read

Black Friday & Cyber Monday 2017: Boost your sales with OrangeBuddies

The 2017 Black Friday & Cyber Monday are about to kick off again during the weekend of 24 November. This annual shopping event returns every year and has grown to become one of the most spectacular online shopping moments. It is the supreme moment for retailers to effectively allocate their marketing budgets. OrangeBuddies Media offers

Meet OrangeBuddies at PerformanceIN Live 24-25 October 2017

In London, one of the leading digital cities in the world, PerformanceIN Live takes place on 24-25 October 2017. A team of OrangeBuddies will be there and would like to meet you. The international character, more than 50 countries represented, together with the huge opportunities to expand existing cooperations and drive new business is what

Channel attribution makes cashback starting point for online shopping

OrangeBuddies always knew that cashback websites have a role to play in every phase of the customer journey. Thanks to channel attribution, the affiliate market and advertisers are now confirming that cashback publishers can influence consumers’ purchase decisions from the very start, using tools such as high-quality content. Cashback websites are increasingly becoming the consumer’s