Black Friday 2020: Average revenue growth of + 34%

Black Friday again broke records this year. With an average turnover growth of 34% compared to 2019. For some countries, peaks of more than 50% growth compared to last year. Via the cashback concepts of OrangeBuddies Media, shopping was mainly for electronics and clothing & accessories. Holidays have completely disappeared from the popular Black Friday

Black Friday 2020: Tips to boost your sales

This year, OrangeBuddies again conducted research into consumer expectations for Black Friday. Given the COVID-19 pandemic, an important question was whether this will have an effect on the largest annual online shopping event. And how can retailers best deal with this? The research shows that consumers expect Black Friday 2020 to be at least as

Meet OrangeBuddies @DMEXCO 2018

On September 12 & 13, 2018 a new edition of DMEXCO will take place in Cologne, Germany. OrangeBuddies will, as every year, be present at this innovative marketing event. Let’s meet! DMEXCO has proven to be THE meeting place for key players in digital business, marketing and innovation. With more than 1K exhibitors from 39

OrangeBuddies: looking back & the challenges for 2018

What will happen in the area of cashback in 2018 and what are the plans of OrangeBuddies for this year? What are the new trends in online (cashback) shopping and where are the biggest challenges for players in the market? Like every year, OrangeBuddies Media looks back on its most important developments last year and

Again, expansive growth +34% health insurance policies in 2018

During the recent insurance season (November 2017 – January 2018), a large number of Dutch OrangeBuddies members chose to switch to a new insurance provider. This resulted in 34% growth in turnover rates compared to 2016. This increase, following the decline in 2015/2016, signifies the second year in a row whereby a positive trend has

5 marketing tips for increasing sales during Christmas season

Increasing sales during Christmas season? Who would say no to that? There has been exponential growth in webshops in recent years and it is therefore increasingly important for you as a webshop to know how to keep reaching consumers. Problems commonly experienced by webshops are: Too much competition and too low a conversion rate from

Cashback shoppers benefit massively from Black Friday

It is exciting to see how turnover and number of purchases develop around Black Friday every year. Just as for advertisers, it is an ever-growing online shopping event for OrangeBuddies Media and its worldwide cashback websites. In 2017, Black Week again showed that there is still considerable ongoing growth. OrangeBuddies Media’s cashback websites recorded a

New record Singles Day 2017 for OrangeBuddies cashback websites

Singles Day 2017 has achieved a new record for the number of purchases via cashback websites of OrangeBuddies Media worldwide. On 11 November, the number of cashback purchases was nearly 3x higher than in 2016. The total order value of the purchases has also tripled and the average, this year, has increased to €11.32 per

OrangeBuddies Media launches cashback in Portugal

OrangeBuddies Media has again extended its reach in Europe further with the launch of CashbackDeals.pt in May 2017. Portugal, like many other European countries, is a growing e-commerce market and with an increasing number of e-shoppers, it forms a potentially lucrative market for cashback and loyalty. Over 35% of the Portuguese population (around 8.7 million

Meet OrangeBuddies @Affiliate World Europe 2017 in Berlin

Join the Affiliate World Europe conference in Berlin on June 14-15 (2017) and meet the OrangeBuddies Media team. This is the world’s largest superaffiliate conference. An offline meeting point for online marketers, where you can meet the elite of the affiliate industry. We’ll be there and would like to meet you! Contact our German sales

CashbackDeals.it in La Repubblica and Metro

This week the largest newspaper in Italy, La Repubblica, published an opinion piece about the developments and trends in the world of cashback. OrangeBuddies Media, which is operating in Italy with cashback website CashbackDeals.it, has been interviewed for this piece due to its position as the largest cashback specialist with the an international reach. The

Relevant Rewarding: Cashback network linked to loyalty programs

The new technical solution of OrangeBuddies Media provides organizations the possibility to integrate their loyalty program with a network of cashback websites. This is marketed under the label Relevant Rewarding. Participating organizations can reward their customers with discounts on their own products and on those of other parties within the network. A major advantage is

NEW: Extra sales boost with Cashback Of The Day

Advertisers and members of all OrangeBuddies Media’s cashback shopping concepts now benefit even more with Cashback Of The Day. For one of the affiliated stores an exclusive cashback promotion is offered every day. The extra benefit of Cashback Of The Day is available worldwide on OrangeBuddies Media’s cashback websites. It is an ideal tool for

+28% consumers switching health insurance via cashback websites

Traditionally, December is the month in which Dutch consumers take a critical look at their healthcare insurance and switch to a different provider. The total number of consumers in the Netherlands who switched at the end of 2016 was just a fraction higher than the previous year. However, the total number of consumers who switched

OrangeBuddies 2016 annual report & 2017 prospects

Fresh in 2017: a review of 2016, a year in which OrangeBuddies Media achieved a +50% increase in revenue – just as in the preceding year. We have entered various new cashback markets, experienced an exponential increase in membership, developed successful new cashback modules, and launched branding campaigns with advertisers and brands. An achievement of

Meet OrangeBuddies @LAC 2017

OrangeBuddies Media will be attending the London Affiliate Conference 2017, which is taking place from 9th – 12th February 2017 at ExCel London. With over 5,000 people expected to attend, this is one of the largest dedicated expo’s for affiliates. With its relaxed atmosphere LAC 2017 is the perfect meeting place for affiliates, advertisers and

Cashback increasingly important in online Christmas shopping

Online Christmas shopping is tremendously popular with OrangeBuddies Media’s cashback members. Around 80% is doing some Christmas shopping online in December 2016, with average purchases of €150 per member. These results come from an extensive study of online Christmas shopping amongst 20,000 cashback shoppers in 16 countries. What stands out is the particular role cashback

35.000 affiliated cashback webshops in 2020

By 2020, cashback specialist OrangeBuddies Media will be working with over 35,000 webshop partners worldwide. Throughout the next couple of years, several thousand more webshops will be added. These are OrangeBuddies Media’s predictions, based on the growth during the past couple of years and its expansion to new markets. Thanks to significant expansion of the