OrangeBuddies always knew that cashback websites have a role to play in every phase of the customer journey. Thanks to channel attribution, the affiliate market and advertisers are now confirming that cashback publishers can influence consumers’ purchase decisions from the very start, using tools such as high-quality content. Cashback websites are increasingly becoming the consumer’s
Is 2015 truly the year of truth for M-commerce? The number of devices per person is rapidly increasing, changing the customer journey and making advertisers consider a multi-device strategy. If M-commerce continues to grow, a responsive website design will no longer suffice, and for advertisers, greater focus will be placed on the development of a