2020 Global Cashback Industry Report

A brand new edition of the Global Cashback Industry Report was recently published, with interesting insights into the estimated $108 billion global cashback industry worldwide. The report has analyzed global leaders in 10 geographic markets. OrangeBuddies Media is the largest cashback market leader in Europe with more than 8 million members in 13 countries. The

Black Friday 2018: Expectations and Consumer Spending Intentions

This year’s Black Friday event, a shopping extravaganza that is growing in scale and scope globally every year, is set to kick off this week. It’s the ultimate opportunity for retailers to triple their sales. But do you know what consumers expect, what they are interested in and what they intend to buy on Black

Cashback trends & tips for Black Friday 2018

As a shopping event, Black Friday has become enormously popular in many countries all over the world in recent years. This trend is expected to continue in the years to come. This development is clearly reflected on the cashback shopping platforms of OrangeBuddies Media. Last year, OrangeBuddies saw a 50% increase in the number of

OrangeBuddies: looking back & the challenges for 2018

What will happen in the area of cashback in 2018 and what are the plans of OrangeBuddies for this year? What are the new trends in online (cashback) shopping and where are the biggest challenges for players in the market? Like every year, OrangeBuddies Media looks back on its most important developments last year and

Black Friday & Cyber Monday 2017: Boost your sales with OrangeBuddies

The 2017 Black Friday & Cyber Monday are about to kick off again during the weekend of 24 November. This annual shopping event returns every year and has grown to become one of the most spectacular online shopping moments. It is the supreme moment for retailers to effectively allocate their marketing budgets. OrangeBuddies Media offers

Channel attribution makes cashback starting point for online shopping

OrangeBuddies always knew that cashback websites have a role to play in every phase of the customer journey. Thanks to channel attribution, the affiliate market and advertisers are now confirming that cashback publishers can influence consumers’ purchase decisions from the very start, using tools such as high-quality content. Cashback websites are increasingly becoming the consumer’s

OrangeBuddies launches cashback website in the USA

Last week, OrangeBuddies Media launched its first cashback website in the USA, allowing American online consumers to earn cashbacks on their purchases via one of the OrangeBuddies Media shopping portals. But there’s more! They can also earn cashbacks for reading e-mails, sharing promotions, inviting friends and completing questionnaires. The first cashback website OrangeBuddies Media has

Global doubling of the number of surveys in the first half of 2017

In the first half of 2017 the number of surveys completed via the OrangeBuddies Media websites worldwide increased by a whopping 104%. The number of cashback members participating in online surveys grew by over 75%. These numbers clearly show cashback members are truly enthusiastic about completing online surveys. “We have rarely seen such a fast

OrangeBuddies Media launches cashback in Portugal

OrangeBuddies Media has again extended its reach in Europe further with the launch of CashbackDeals.pt in May 2017. Portugal, like many other European countries, is a growing e-commerce market and with an increasing number of e-shoppers, it forms a potentially lucrative market for cashback and loyalty. Over 35% of the Portuguese population (around 8.7 million

CashbackDeals.it in La Repubblica and Metro

This week the largest newspaper in Italy, La Repubblica, published an opinion piece about the developments and trends in the world of cashback. OrangeBuddies Media, which is operating in Italy with cashback website CashbackDeals.it, has been interviewed for this piece due to its position as the largest cashback specialist with the an international reach. The

Relevant Rewarding: Cashback network linked to loyalty programs

The new technical solution of OrangeBuddies Media provides organizations the possibility to integrate their loyalty program with a network of cashback websites. This is marketed under the label Relevant Rewarding. Participating organizations can reward their customers with discounts on their own products and on those of other parties within the network. A major advantage is

OrangeBuddies Media launches 100% cashback label in 16 countries

OrangeBuddies Media is launching a new cashback loyalty concept on the market this year. ShopBuddies, the largest cashback community in Europe, has already been launched in two countries this spring – the Netherlands and Belgium – and the concept will shortly be rolled out to another 14 countries in Europe and Australia. In addition to

NEW: Extra sales boost with Cashback Of The Day

Advertisers and members of all OrangeBuddies Media’s cashback shopping concepts now benefit even more with Cashback Of The Day. For one of the affiliated stores an exclusive cashback promotion is offered every day. The extra benefit of Cashback Of The Day is available worldwide on OrangeBuddies Media’s cashback websites. It is an ideal tool for

OrangeBuddies launches cashback website in Norway

OrangeBuddies Media has taken its first steps in Norway with the launch of the CashbackDeals.no cashback website. Now Norwegian consumers can also receive cashback every time they shop online and earn extra income in various other ways. Expansion to Norway further extends OrangeBuddies Media’s coverage in Scandinavia, and thus the whole of Europe. Following Sweden,

+28% consumers switching health insurance via cashback websites

Traditionally, December is the month in which Dutch consumers take a critical look at their healthcare insurance and switch to a different provider. The total number of consumers in the Netherlands who switched at the end of 2016 was just a fraction higher than the previous year. However, the total number of consumers who switched

OrangeBuddies 2016 annual report & 2017 prospects

Fresh in 2017: a review of 2016, a year in which OrangeBuddies Media achieved a +50% increase in revenue – just as in the preceding year. We have entered various new cashback markets, experienced an exponential increase in membership, developed successful new cashback modules, and launched branding campaigns with advertisers and brands. An achievement of

Cashback increasingly important in online Christmas shopping

Online Christmas shopping is tremendously popular with OrangeBuddies Media’s cashback members. Around 80% is doing some Christmas shopping online in December 2016, with average purchases of €150 per member. These results come from an extensive study of online Christmas shopping amongst 20,000 cashback shoppers in 16 countries. What stands out is the particular role cashback

Boost Black Friday & Cyber Monday sales with OrangeBuddies

Black Friday originally comes from the USA where it is the day after Thanksgiving and the official start of the Christmas shopping season. Nowadays Black Friday & Cyber Monday is internationally well known as the weekend in which you shop with huge discounts. As this is getting crazier every year online, advertisers should optimize their