With the growing opportunities to shop on-the-go wherever you are, the way consumers make their Black Friday purchases throughout Europe is shifting. In order not to miss a Black Friday deal, we often buy online and offline more or less simultaneously. Multi (channel) shopping is therefore the new trend during Black Friday. This is the
The 2017 Black Friday & Cyber Monday are about to kick off again during the weekend of 24 November. This annual shopping event returns every year and has grown to become one of the most spectacular online shopping moments. It is the supreme moment for retailers to effectively allocate their marketing budgets. OrangeBuddies Media offers