Black Friday cashback 2019: Higher spendings & mobile first

Black Friday was again a great success among the cashback shoppers of the OrangeBuddies Media concepts. Clear growth figures can be seen throughout Europe. It is striking that more was spent per purchase this year and the number of mobile purchases has risen sharply. Total order value increases by 38% The growth in online purchases

Black Friday trends 2019: On-the-go and cross-border

With the growing opportunities to shop on-the-go wherever you are, the way consumers make their Black Friday purchases throughout Europe is shifting. In order not to miss a Black Friday deal, we often buy online and offline more or less simultaneously. Multi (channel) shopping is therefore the new trend during Black Friday. This is the