Sports brand Nike and OrangeBuddies have entered into a collaboration to increase brand awareness of Nike amongst members of OrangeBuddies Media’s Italian cashback websites, CashbackDeals.it and LadyCashback.it. The social media ‘ Shoot & Win’s campaign is entirely run through the Facebook pages of CashbackDeals and LadyCashback. Branding of the Nike label is stimulated amongst the cashback fans by having them upload photos of their favourite Nike product, such as Nike sneakers and Nike workout gear. By sharing and liking the Nike product photos, the cashback fans get the chance to win great Nike prizes. Visit the campaign at: » CashbackDeals.it on Facebook » LadyCashback.it on FacebookA social media campaign has been started on the Italian cashback websites of OrangeBuddies Media, CashbackDeals.it and LadyCashback.it, in collaboration with advertiser Nike. A Facebook campaign with the aim of branding the Nike label was developed, which promotes the interaction of the Facebook fans of these cashback websites with the brand.