This week OrangeBuddies launched its first 100% cashback website, called ShopBuddies, in the Netherlands. The cashback website, formerly known as ShopBuddie, has been completely restyled and undergone a name change. ShopBuddies is the first Dutch 100% cashback shopping concept which allows clients to sign up completely free of charge and charges no additional fees for using the website and getting accrued cashback paid out.
100% cashback at 21,000 online shops
ShopBuddies is the starting point for online shopping with 100% cashback. The site presents extensive information on shops, product trends, sources of inspiration and cashback with over 21,000 affiliated online shops throughout Europe. This helps online shoppers save money on millions of products. ShopBuddies is an online shop and cashback guide that helps visitors find the product or service they are looking for and purchase it online with cashback. Products included in the scheme include clothing and shoes, as well as electronics and holidays. More than 8 million members buy products online with cashback through OrangeBuddies Media’s cashback websites.
OrangeBuddies Media works with over 21,000 international Internet shops. ShopBuddies members can now buy their products from foreign websites, as well. Since the number of affiliated online shops was increased to 21,000, the potential for accruing cashback while shopping online has increased considerably.
Quick pay-out; membership free of charge
Thanks to the 100% cashback concept, ShopBuddies members can quickly save up a nice amount in rebates, which can be paid out from a credit as low as 1 Euro. The accrued cashback rebates can be paid out in several ways: by bank transfer (i.e., actual money), by means of a gift voucher issued by a popular online shop or by transferring them to a pre-paid OrangeBuddies CashbackCard.
Other 100% cashback websites often charge fees, be it up front when you sign up, annually in the form of an annual fee, or whenever you request a pay-out. However, ShopBuddies membership is completely free of charge. Members are never charged for taking part in the ShopBuddies programme, and no rebates are withheld in exchange for allowing members to use the website. Nor are ShopBuddies members required to purchase products. Participation is entirely voluntary, no strings attached.
Premium Member Account
In addition to the free account, ShopBuddies offers its members optional upgrading to a Premium Account. Holders of a Premium Account do not have to wait for ShopBuddies to receive the commission from the Internet shop at which they just purchased something, but will receive the approved cashback rebate at once upon request. Furthermore, Premium Members receive the cashback to which they are entitled even if an online shop is unable to settle its account with ShopBuddies. ShopBuddies will assume the financial risk of the transaction. Members can upgrade to a Premium account in the ‘My Account’ section of the ShopBuddies website. A 5 Euro cashback on accrued rebates will be forfeited once a year for Premium membership. It is up to the members themselves to decide whether or not they wish to upgrade their account. They are free to continue using the 100% free ShopBuddies account, without the added advantages of the Premium Account.
Branded advertising campaigns
With ShopBuddies, OrangeBuddies Media also offers brands and advertisers a completely novel and interesting online shopping platform. Every day, many consumers use ShopBuddies to find things to buy online in several product categories. In addition to offering members the opportunity to save money, the website puts the spotlight on several online shops and brands at a time, presenting them in its trend-watch sections and must-have collections. All the products and services presented in these sections can be purchased at once, at the affiliated online shops, all of whom offer cashback.
ShopBuddies users are loyal men and women who frequently buy a wide variety of things online. They are more interested in the latest products, trends, discounts and special offers than your average person. In consultation with advertisers, we may start looking into the potential for further segmentation so as to reach the right target group or potential target group. In addition, ShopBuddies members can be surveyed on the name recognition and image of a certain brand or product. Or alternatively, a branded advertising campaign can be launched through ShopBuddies’ various media channels in order to raise loyal online shoppers’ awareness of a new product or new collection.
ShopBuddies cashback in 16 countries
ShopBuddies’ 100% cashback launch in the Netherlands marks the start of an international strategy. In a few months’ time, OrangeBuddies Media will launch the concept in several other countries, including Belgium, Germany and England. ShopBuddies is expected to launch in all markets in which OrangeBuddies Media is active – currently 16 countries.