Relevant Rewarding: Cashback network linked to loyalty programs

The new technical solution of OrangeBuddies Media provides organizations the possibility to integrate their loyalty program with a network of cashback websites. This is marketed under the label Relevant Rewarding. Participating organizations can reward their customers with discounts on their own products and on those of other parties within the network. A major advantage is that the marketeer can get insights into the purchase behaviour of its customers within other businesses. This increases the relevancy of loyalty programs, according to general manager Koen van der Veer. » Read the full article on Emerce website Emerce - Relevant Rewarding by OrangeBuddies Media

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