In January 2014 OrangeBuddies Media announces the takeover of loyalty program NuCash. Former owner VIP Online Media already started a cooperation in 2013 with OrangeBuddies Media for the website management and maintenance. In 2013, at the start of the cooperation, NuCash was transferred to the cashback platform of OrangeBuddies Media.
NuCash in the hands of cashback expert
OrangeBuddies Media, with her extensive knowledge in the field of cashback and loyalty programs, has developed several cashbackwebsites home and abroad. Besides developing cashbackwebsites, OrangeBuddies Media also takes cares of the management and maintenance of the websites and is able to setup cashbackwebsites for external organisations through her whitelabel cashback platform. The cashbackwebsites use advanced, in-house developed technique which tracks purchases and activity of members on-site and on websites of affiliated stores.
Further expansion NuCash websites
With the full takeover of the NuCash cashback-/loyalty programs in both the Netherlands and Belgium, OrangeBuddies Media strengthens its position in the cashback market. The approximately 150.000 active members make NuCash a prominent player in the Dutch and Belgian cashback market. The strategy for NuCash will mostly be continued, but OrangeBuddies will further professionalize and expand the website based on her knowledge and experience. Both the preferences of the members as well as those of the advertisers will play a significant role in this process.