After successful Apps World events the first edition in Berlin was held on April 22 and 23, 2015. From developers to mobile marketing professionals: all those who find themselves in the mobile ecosystem – including OrangeBuddies Media – were present. With 150+ exhibitors, 200+ speakers, and an exclusive interview with Steve Wozniak – co-founder of Apple – it was an interesting event. A blend of new start-ups and larger established players, all looking for new contacts and opportunities. From developing a mobile app to enhancing the range of an app or to marketing mobile games. More and more companies recognize the importance of the mobile user, but are still looking for the added value compared to other marketing channels. At Apps World Germany, there are plenty of ideas regarding ways in which you can create added value with an app and to generate a larger outreach – a game the mobile app advertising agencies play well. They do not think in terms of hundreds of new users, but in terms of (hundreds of) thousands of new users.