Month: April 2015

Saving for Air Miles, sticking trading stamps from the supermarket, local storekeepers’ point systems… all of these are loyalty programs aimed at the consumer who is (mainly) offline. An online counterpart of the time-honoured ‘saving for discount’ is ‘ cashback.’ A more economical way for the consumer to shop online; the ultimate way for advertisers

After successful Apps World events the first edition in Berlin was held on April 22 and 23, 2015. From developers to mobile marketing professionals: all those who find themselves in the mobile ecosystem – including OrangeBuddies Media – were present. With 150+ exhibitors, 200+ speakers, and an exclusive interview with Steve Wozniak – co-founder of