Trend of 2015: Mobile (affiliate) marketing

Is 2015 truly the year of truth for M-commerce? The number of devices per person is rapidly increasing, changing the customer journey and making advertisers consider a multi-device strategy. If M-commerce continues to grow, a responsive website design will no longer suffice, and for advertisers, greater focus will be placed on the development of a

Reach the right audience: Men vs. women

The fact that men and women differ in their online behaviour is probably no surprise. We can make a clear distinction between men and women offline. But how do men and women behave in the online world? With the growing Internet usage, an increasing amount of statistical data is popping up, providing insight in online

77% of Dutch Internet users shop online

Because of faster Internet connections, more Internet access in public places and expansion of the online offer, the number of Dutch people that can be found online on a daily basis has increased to 90% in 2014. According to a recent study published by Statistics Netherlands, E-shopping is — next to listening online radio and

OrangeBuddies Media reports growth over 2014 at +200%

The financial year 2014 has just ended and once again OrangeBuddies Media witnessed an amazing increase in turnover. The impressive 200% turnover growth, further expansion into various countries and a substantial increase of the number of members together make OrangeBuddies Media immensely proud of the cashback platform built up in the five years since its